Key takeaways
- Watching + rewatching = highest value signals (4 points each).
- Clicking the sound = 4 points. Deliberate intent is algorithmic gold.
- Comments = 3 points (just increased from 2 — YouTube is betting on community).
- Subscribing = 2 points. It's a vanity metric now, not a distribution lever.
- Likes = 1 point. The weakest signal in the system.
- The point weights shift with YouTube's business priorities. Watch for new features.
YouTube Has a Point System. They Just Haven't Published It.
YouTube has never released an official breakdown of how it weights different engagement signals. But creators generating billions of views per month have been comparing notes — across niches, geographies, and content types — and they've converged on a consensus.
"There's no official announcement of this point system. But across all of the creators that I've spoken with, we've kind of came to the consensus of this point system being the best way to quantify what's important."
This isn't theory. It's pattern recognition from creators who've tested it across hundreds of channels and tens of billions of views. When the same weightings predict outcomes consistently at that scale, the signal is strong enough to treat as ground truth.
“There's no official announcement of this point system. But across all of the creators that I've spoken with, we've kind of came to the consensus of this being the best way to quantify what's important.”
The Full Point Breakdown (As of Early 2026)
Here's the current weighting system as reverse-engineered by top creators:
Watching the full video: 4 points. The baseline. You made it to the end. That's a strong signal to YouTube that the content held attention.
Rewatching the video: 4 points. Equal weight to a first view. If someone replays your video, YouTube treats it as a separate, equally valuable engagement signal. This is why loop-worthy content performs so well.
Clicking the sound: 4 points. This is why you see those trolling "click the sound" bait videos everywhere. It feels cheap — but the algorithm doesn't care about taste. It cares about deliberate intent, and clicking the sound is an active choice.
Commenting: 3 points. Recently upgraded from 2 points. YouTube is going hard on community, and comments are the clearest signal of emotional engagement.
Subscribing: 2 points. Lower than most creators expect. Subscribers are increasingly a vanity metric for Shorts — YouTube cares more about session engagement than channel loyalty.
Remixing: 2 points. When someone uses your audio or video in their own content, it's a distribution signal — your content is spawning more content.
Liking: 1 point. The weakest signal. A double-tap takes zero effort, and the algorithm knows it.
- Watching the full video — 4 points
- Rewatching the video — 4 points
- Clicking the sound — 4 points
- Commenting — 3 points (recently increased from 2)
- Subscribing — 2 points
- Remixing — 2 points
- Liking — 1 point
Why 'Click the Sound' Videos Work (And What It Tells You About the Algorithm)
You've seen them. Videos that tease a reveal, then flash a screen that says "click the sound for the answer." They feel cheap. They also rack up points — because clicking the sound carries the same weight as watching the entire video: 4 points.
Why would YouTube weight a sound click that high? Because it signals deliberate intent. A view might be passive — the video auto-played in your feed while you were scrolling. But clicking the sound is an active, conscious choice. You opted in. That intent signal is worth far more to the algorithm than a passive impression.
You don't need to make "click the sound" bait videos. But you should understand the underlying principle: any action that requires deliberate effort from the viewer is weighted heavily. YouTube is trying to distinguish between people who accidentally saw your video and people who chose to engage with it. Design your content to prompt active choices.
The Point System Changes — And That's the Whole Point
This weighting isn't static. It shifts as YouTube's business priorities shift. Comments going from 2 to 3 points is a direct reflection of YouTube investing in community features. If YouTube launches native DMs tomorrow, sharing will probably jump to 3–4 points overnight.
"This point system changes. In the past 3 weeks, comments has gone from two to three points because YouTube is going in the direction of community."
The takeaway is meta: the point system is a proxy for YouTube's business strategy. If you pay attention to what features YouTube is launching and investing in, you can predict which engagement signals will increase in weight before they do. Early adopters of new YouTube features almost always see a distribution boost — because YouTube wants to validate its own product investments.
Action checklist
Apply this to your channel today.
- 1Audit your last 20 Shorts by comment-to-view ratio. If it's below 0.5%, your content isn't triggering enough emotion to make people type.
- 2Design one video this week specifically engineered for replay value — a reveal, an optical illusion, a "wait for it" moment that people will rewatch.
- 3Test one CTA that requires the viewer to "click the sound" or that only makes full sense with audio. Track whether it affects push rate.
- 4Reframe your content strategy around the point hierarchy: prioritize replay-worthy content (4 pts) and comment-driving content (3 pts) over content designed for likes (1 pt).
- 5Track YouTube's feature releases. When a new community, messaging, or sharing feature launches — be early to use it. New features almost always get an algorithm boost.
- 6Use Satura's TrustScore to monitor engagement signals across all your Shorts in one place and identify where your points are highest — and where you're leaving distribution on the table.
Sources & methodology
- Point system reverse-engineered by a network of creators managing channels with a combined 27.5 billion lifetime views.
- The shift from 2 to 3 points for comments was observed in late 2025 and confirmed across multiple unrelated channel operations.
- YouTube has not officially published an engagement weighting system. These values represent the best consensus estimate from high-volume operators.
Why Comments Just Got More Valuable
The most interesting recent shift: comments jumped from 2 to 3 points. This happened roughly in late 2025, and the reasoning reveals exactly where YouTube is heading as a platform.
"YouTube is going in the direction of community. They understand that if there's more people feeling emotion in the community, you will have more people buying. More people buy from ads, advertisers spend more money on YouTube, and YouTube makes more money. Which means we make more money."
YouTube recently introduced voice notes in the comment section — a feature that turns comments into mini audio messages. They also launched a collaboration feature designed to make the platform feel more like a social network. These aren't random product updates. They're strategic investments in community engagement.
Comments aren't just engagement anymore. They're YouTube's bet on becoming a community platform, and the algorithm is rewarding content that generates conversation. If your comment-to-view ratio is below 0.5%, you're leaving distribution on the table.