How to Own an Entire YouTube Niche: The Monopoly Strategy That Turned 7 Channels Into a $160K Offer

In YouTube Studio, there's a tab under Audience analytics called "Other channels your audience watches." It typically shows five channels. For most creators, those five slots are occupied by competitors.

The monopoly strategy flips this: instead of competing with those five channels, you own them.

"When I start a niche, I want to be all five of those channels. I want to have an entire monopoly. A lot of the ranking channels that people watching this have probably seen — you've probably seen one of my channels, because I just control the ranking niche."

The creator runs seven ranking channels under a single manager. When a viewer watches one ranking channel and YouTube recommends similar channels, the top recommendations are other channels in the same operation. The viewer can't escape the ecosystem — every path leads back to the same owner.

This creates a self-reinforcing distribution loop. Views on Channel A drive recommendations for Channels B, C, and D. Views on those channels drive recommendations back to Channel A. The entire network feeds itself.

The economic logic behind niche monopoly is the same as why Conor McGregor makes millions per fight while other UFC fighters — some nearly as skilled — make $10K.

McGregor has a monopoly on attention within UFC. When he fights, millions of people who normally don't watch UFC tune in. He brings the audience. That gives him negotiating power that no other fighter has.

"There's all these other fighters and they maybe make like 10K per fight even though they're very close to the title. But Conor McGregor makes millions per fight. It's because he controls the monopoly on attention."

The same principle applies to YouTube niches. If you control 5 out of 5 recommended channels in your niche, you have a monopoly on that audience's attention. You can monetize that attention however you want — ads, products, sponsorships, games — because there's no competitor the audience can switch to.

This is why niche monopoly is more valuable than niche diversification. Running 7 ranking channels gives you market control. Running 1 ranking channel, 1 gaming channel, 1 cooking channel, and 4 others gives you no control over any market.

The highest offer the creator has received for a single channel: $160,000 for a Roblox channel.

The channel was making approximately $34,000/month in AdSense at the time and generating 650 million views in a single month. Impressive numbers — but that's not why the buyer offered $160K.

The buyer owned a Roblox game that had generated $15 million in revenue. He wanted the channel to promote his game to the massive Roblox audience the channel had built. The $160K wasn't paying for ad revenue — it was paying for a distribution channel into 650 million eyeballs per month.

"The only way someone will want to buy your channel — usually it's not going to be from the ad revenue you're getting. It's actually from the amount of views they can get and how they could sell to that audience."

The offer was rejected. Why? Because the creator has multiple large Roblox channels and is planning to build his own Roblox game. Why sell the distribution channel when you can own both the audience and the product?

"I didn't take it. Because I want to start my own Roblox game. I have a lot of big Roblox channels in the entire niche. So I'm completely okay starting my own game and making money from that as well."

This is the endgame of the monopoly strategy: once you control distribution in a niche, you can build or promote products that monetize that audience far beyond AdSense.

Most YouTube channels sell for 1–3x their monthly AdSense revenue. A $10K/month channel might fetch $20K–$30K. That's a terrible multiple compared to traditional businesses.

The $160K offer represents a completely different valuation model. It's not 4.7x monthly AdSense (which would be about $34K × 4.7). It's valuing the channel based on what the audience is worth to a specific buyer with a specific monetization strategy.

"You usually won't have someone buy your channel just because you're making ads from it. It has to be a second marketing strategy."

This applies broadly. A fitness Shorts channel isn't worth much to a random buyer who'd just collect AdSense. But to a supplement company or fitness app developer with a product to sell? That same channel could be worth 10x its AdSense revenue because the views represent warm leads for their product.

The monopoly strategy increases channel value not just through revenue, but through market position. A single ranking channel is replaceable. The top 5 ranking channels in a niche — all owned by one entity — represent a distribution moat that's nearly impossible to replicate.

You don't start with seven channels. You start with one. Here's the sequence.

Step 1: Find a niche where the top video has significant views. If the biggest video in your niche has 10 million views, the demand is there. You're not making the niche too small — someone already proved the ceiling.

"If the person in that niche got 10 million views, then me making the excuse that this niche is too small is not true because they got 10 million views in this niche."

Step 2: Launch your first channel and hit consistent metrics. Get past the TrustScore setup, nail the 81.1% swipe ratio, and achieve 100%+ retention. Prove that the niche works for you with one channel before scaling.

Step 3: Don't diversify — duplicate. Instead of starting a second channel in a different niche, start a second channel in the same niche. Same format, same style, different topics or angles within the category.

Step 4: Keep scaling within the niche until you dominate the 'Other channels your viewers watch' slots. At 3–5 channels in the same niche, you should start seeing your own channels appear in each other's recommended feeds.

Step 5: Build or promote a product for that audience. Once you control distribution, create something the audience wants to buy — a game, a product, a course, a tool. This is where the real money is, and it's only possible because you own the niche.